I am your Fractional…
Marketing Leader
Simple form:
Subject matter expert x Strategic business outcomes
- Cost of a full-time Employee = Fractional Leader!
Playing to my strengths
• Creative
• Problem solver
• Storyteller
• Community Builder
• Strategist
• Creative • Problem solver • Storyteller • Community Builder • Strategist
Nice to meet you
As your Fractional Head of Marketing & Community Lead, I give you subject matter expertise and transform them into strategic business outcomes to a fraction of a full-time employee.
This might involve managing marketing teams to execute integrated marketing campaigns, lead and deliver your community efforts and brand or give advice and support in subject matter related to the filed.
The opportunity in a nutshell
I hold 13+ years of experience in various industries across the world, from fast-growing SaaS companies with a one-person marketing team to leading creative in-house teams and external partners for an international market.
I am an Opportunist by heart, that hold the unique skillset of being a Creative, Strategist, and a strong Executor (a.k. chaos wrangler).
Portfolio
Portfolio
Frontline Magic
making every customer experience awesome!
-
Build AskNicely’s reputation as category leaders in the Customer Experience space for the Service industry through Frontline Magic brand.
Create and grow a global thought leadership community of 5000 members showcasing industry experts in the category that connect, inspire and educate C-suite leaders in the service industry. -
I launched the Frontline Magic Community with a integrated marketing campaign including a book, podcast, blog, and an online summit where I recruited 20+ speakers from brands like Disney, Starbucks, Marriott Hotels, Sun Country Airlines and more.
The one day online Summit generated over 2000 registrations for the event and a NPS of 71.
I built strategic partnerships with industry influencers and partners from Fortune 500 companies that created sales and and sponsorship opportunities to a six figure value.Community grew organically by 200% in two years.
Other activities included in person events, MasterClass design and launch, webinar series, and podcast production. -
Community Management
Production & Event Management
Storytelling - Content creation - videos, podcasts, events, MasterClasses.
Strategic Partnership
Leading influencer strategy from strategic decisions to recruitment of influencers and industry partners,
Brand Strategy
Production of visual identity and overall concept design.
Team Management
Management of external designer, copywriters, Social Media Managers and Event Producers and internal resources. -
AskNicely - global SaaS business
USA & New Zealand
Role: Frontline Community Evangelist & Researcher
Robert Galop
former VP of Marketing at AskNicely
“Susanne is the "X Factor" that takes marketing and biz dev teams to the next level. She creates unlikely connections that drive business and growth. She thinks outside of the box and brings incredible new ideas from industry thought leaders to the table. Give her an objective like ‘we want to be positioned as a leader in this specific industry’ and let her go. She'll get it done..”
For every
Woman.
Girl.
Right.
-
Reposition YWCA as an advocate for young women's rights and well-being in New Zealand to reflect today’s world and get all YWCA organisations aligned under the same brand.
Build and integrated marketing campaign that gives YWCA the right to talk about young women’s issues to drive change for the better.
-
Within my first 6 months I had done a national re-brand launch including a sold out immersive exhibition called 18x18 telling real stories from 18, 18 year old women sharing their concerns about their generation.
The exhibition reached thousands of across the whole country.
National media coverage in TV, press, radio, and requests to tour the exhibition across the country months after, printed collateral, social media campaign, and website launch.This also generated ongoing paid partnerships, increases in donations and funding as well as ongoing media coverage where young women’s voice were centred. The 18x18 exhibition also got recognition from the prime minister Jacinda Arden.
-
Influencers and Brand Advocates strategy.
Stakeholder management, creative agency management, team management.
Creative concept development, visual language, and concept and content execution including web, social print, video, photography. -
YWCA - Nonprofit Organization
New Zealand
Role: Brand Engagement Director
Best Design Awards Finalist 2020
Designers Institute of New Zealand
Up skilling teachers
in digital technologies.
-
Launch an e-learning experience including videos and an integrated marketing campaign that help implement the new Digital Curriculum and prepare the NZ teacher force for the future of education in New Zealand.
-
One of the project I am most proud of from my time at The Mind Lab was delivering an MVP launch in three months, including an integrated marketing campaign that generated over four thousand registrations in the first two months after launch.
During the first year after launch an average of 1,500 teachers logged in to complete training modules.
The platform won Bronze in the category of Education App judged by the internal Global Education Reimagine. -
Managed brand visualisation, project management and collaboration with external UX Agency to ensure project was delivered on time, on budget, and within scope.
Leading in-house creative team of UX designers, videographers, copywriters, graphic-designers, and marketing managers to deliver an integrated marketing campaign and platform content.
Directing and assisting with script writing for film production.
This project is a good example of my responsibility for several similar projects with The Mind Lab, however this was one of the most successful ones. -
The Mind Lab & Tech Futures Lab (AcademyEx)
New Zealand
Role: Creative Director
Bronze in the Global Education Reimagine Awards 2018
Personal Projects
•
Personal Projects •
Petson - Online Vet Start up
-
When New Zealand was in lockdown because of the big C, I created a business concept from concept to tested prototype.
I called it Petson - the first online vet app in Australasia to help pet owners get help in the most convenient and affordable way.
-
In one month I went from idea to a user tested MVP and a customer list of 500 pet owners wanting to sign up for the product.
I was one of 600 start-ups that was accepted to pitch for investors for the VC fund BlackBird. I made it to the second to last round of getting accepted into their start-up incubator.
As a result of this I was accepted as a coach for their fellow student program, coaching students wanting to get into tech.
Hire The Swede Campaign
-
Help the Swede (Susanne) to land a dream job in a new country with no marketing budget or any existing network. Showcase the strengths in an authentic way and build a campaign that will be as timeless as IKEA’s furnitures to work for generations to come.
-
Launched in 2015, the campaign went viral on social media, with thousands likes and shares within the first couple of weeks, 100,000+ impressions and many job offerings from all over the world (one of them being The Mind Lab).
In 2020 (several years after the campaign was launched) the Swede was contacted by a former Coca Cola Executive to help him sell his summer house in Sweden after one of the biggest real estate agencies in the world had failed. The house sold within 3 months for the asking price. Yes, the Swede can sell a house too.Fun fact;.. I now rank as #1 on Google when searching "hiring a Swede".
GRL PWR Podcast
-
GRL PWR Podcast was created from an idea of being able to share real stories from women in all walks of life to inspire and motivate them to feel empowered to pursue their dreams.
-
Monthly listeners of 1500-2000 people.
Requests from women themselves wanting to be on the podcast.
Axel & Berg Photography
-
Together my partner and I, combined our passion for photography and travelling to run our own freelance business.
-
Travelled worldwide to doing travel photography and destination weddings in New York, Los Angeles, Phuket, Goa, Kathmandu, Queenstown, London, the Caribbean and many more.
Fun fact: I have visited over fifty different countries and as a result decided to move to New Zealand!
Could we be a match?