I create tension-driven narratives for ambitious brands
[ As a marketer, creator, community builder, and social advocate ]
Hi, nice to meet you
As your Marketing Leader, I give you subject matter expertise and transform it into strategic business outcomes.
This might involve establishing and managing marketing teams to execute integrated marketing campaigns, lead and deliver your community efforts or develop a strong go-to-market strategy for your startup.
The opportunity in a nutshell
I hold 15+ years of experience in various industries across the world, from fast-growing SaaS companies with a one-person marketing team to leading operations and creative in-house teams and external partners for an international market.
I am an Opportunist at heart, who holds the unique skillset of being a Creative, Strategist, and a strong Executor (a.k. chaos wrangler).
I am passionate about working with founders and leadership teams that are highly mission-driven and believe in doing good for the world.
Portfolio
Portfolio
Frontline Magic
making every customer experience awesome!
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Build AskNicely’s reputation as category leaders in the Customer Experience space for the Service industry through Frontline Magic brand.
Create and grow a global thought leadership community of 5000 members showcasing industry experts in the category that connect, inspire and educate C-suite leaders in the service industry. -
I launched the Frontline Magic Community with a integrated marketing campaign including a book, podcast, blog, and an online summit where I recruited 20+ speakers from brands like Disney, Starbucks, Marriott Hotels, Sun Country Airlines and more.
The one day online Summit generated over 2000 registrations for the event and a NPS of 71.
I built strategic partnerships with industry influencers and partners from Fortune 500 companies that created sales and sponsorship opportunities to a six figure value.Community grew organically by 200% in two years.
Other activities included in person events, MasterClass design and launch, webinar series, and podcast production. -
Community Management
Production & Event Management
Storytelling - Content creation - videos, podcasts, events, MasterClasses.
Strategic Partnership
Leading influencer strategy from strategic decisions to recruitment of influencers and industry partners,
Brand Strategy
Production of visual identity and overall concept design.
Team Management
Management of external designer, copywriters, Social Media Managers and Event Producers and internal resources. -
AskNicely - global SaaS business
USA & New Zealand
Role: Frontline Community Evangelist & Researcher
Robert Galop
former VP of Marketing at AskNicely
“Petra Susanne is the "X Factor" that takes marketing and biz development teams to the next level. She creates unlikely connections that drive business and growth. She thinks outside of the box and brings incredible new ideas from industry thought leaders to the table. Give her an objective like ‘we want to be positioned as a leader in this specific industry’ and let her go. She'll get it done..”
For every
Woman.
Girl.
Right.
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Reposition YWCA as an advocate for young women's rights and well-being in New Zealand to reflect today’s world and get all YWCA organisations aligned under the same brand.
Build and integrated marketing campaign that gives YWCA the right to talk about young women’s issues to drive change for the better.
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Within my first 6 months I had done a national re-brand launch including a sold out immersive exhibition called 18x18 telling real stories from 18, 18 year old women sharing their concerns about their generation.
The exhibition reached thousands of across the whole country.
National media coverage in TV, press, radio, and requests to tour the exhibition across the country months after, printed collateral, social media campaign, and website launch.This also generated ongoing paid partnerships, increases in donations and funding as well as ongoing media coverage where young women’s voice were centred. The 18x18 exhibition also got recognition from the prime minister Jacinda Arden.
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Influencers and Brand Advocates strategy.
Stakeholder management, creative agency management, team management.
Creative concept development, visual language, and concept and content execution including web, social print, video, photography. -
YWCA - Nonprofit Organization
New Zealand
Role: Brand Engagement Director
Best Design Awards Finalist 2020
Designers Institute of New Zealand
Upskilling teachers
in digital technologies.
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Launch an e-learning experience including videos and an integrated marketing campaign that help implement the new Digital Curriculum and prepare the NZ teacher force for the future of education in New Zealand.
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One of the project I am most proud of from my time at The Mind Lab was delivering an MVP launch in three months, including an integrated marketing campaign that generated over four thousand registrations in the first two months after launch.
During the first year after launch an average of 1,500 teachers logged in to complete training modules.
The platform won Bronze in the category of Education App judged by the internal Global Education Reimagine. -
Managed brand visualisation, project management and collaboration with external UX Agency to ensure project was delivered on time, on budget, and within scope.
Leading in-house creative team of UX designers, videographers, copywriters, graphic-designers, and marketing managers to deliver an integrated marketing campaign and platform content.
Directing and assisting with script writing for film production.
This project is a good example of my responsibility for several similar projects with The Mind Lab, however this was one of the most successful ones. -
AcademyEx (The Mind Lab & Tech Futures Lab)
New Zealand
Role: Creative Director
Bronze in the Global Education Reimagine Awards 2018
Personal Projects
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Personal Projects •
Petson - Online Vet Start up
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When New Zealand was in lockdown because of the big C, I created a business concept from concept to tested prototype.
I called it Petson - the first online vet app in Australasia to help pet owners get help in the most convenient and affordable way.
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In one month I went from idea to a user tested MVP and a customer list of 500 pet owners wanting to sign up for the product.
I was one of 600 start-ups that was accepted to pitch for investors for the VC fund BlackBird. I made it to the second to last round of getting accepted into their start-up incubator.
As a result of this I was accepted as a coach for their fellow student program, coaching students wanting to get into tech.
Bryr Collaboration App - for elderly care
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Bryr is a collaboration app created for you, a loved one of someone who needs support in their daily life due to old age, illness, or other cognitive impairment. Bryr aims to help you and your family stay informed, organized, and secure by sharing information about the person you care about.
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Beta Version launched in 2021, the app has been attracting a steady growth of users.
See it in action.
GRL PWR Podcast
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GRL PWR Podcast was created from an idea of being able to share real stories from women in all walks of life to inspire and motivate them to feel empowered to pursue their dreams.
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Monthly listeners of 1500-2000 people.
Requests from women themselves wanting to be on the podcast.
Axel & Berg Photography
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I worked as a journalist photography and travelled around the world capturing stories on a freelance basis.
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Travelled worldwide to doing travel journalist photography and destination weddings in New York, Los Angeles, Phuket, Goa, Kathmandu, Queenstown, London, the Caribbean and many more.
Fun fact: I have visited over 60 different countries and as a result decided to move to New Zealand!
Could we be a match?